The story of our face coverings is a tale of what can be possible in a time of crisis. It is the story of a team built on Zoom calls, scattered across the country at kitchen tables and bedroom desks, who came together to do something to help others.
It started with a conversation between Ron Arad and Maurice Ostro. Ron, an acclaimed artist and designer, knew the inspiration of our great artists was needed more than ever during these challenging times. Maurice was concerned about how intimidating face coverings could be and the importance of alleviating this fear and encouraging people to wear them. They both agreed that joyful designs would be uplifting for people to see and would promote their use. By using a UK manufacturer not supplying frontline workers, they could create a comfortable, reusable, non-medical face covering which would protect PPE supplies, be good for the environment and raise money for those in the frontline.
And so the idea was born: to create face coverings using the smiles from famous portraits and history’s boldest trailblazers. A team of volunteers swung into action: Michael perfected the designs, Michal built a production line, Ran refined the graphics, Zaki ran our public relations, Katy dealt with legal matters, and Alfred coordinated work across the new team, with Emily coding an Instagram filter so people could try them on - take a look here. Celebrities and influencers joined in to share the message.
We are excited to have launched on Amazon. At least £1 from every face covering you buy will go to support our carers and other frontline workers in the fight against COVID-19.
In the meantime, we’d love to hear from you: if you have any ideas for our project or feedback on our face coverings, please contact us.
We care about how other people feel by making them smile when we’re out and about.
We care for others by protecting them from our coughs and sneezes. We wear our face coverings for them and they wear theirs for us.
We do not divert PPE supplies away from frontline workers.
We protect the environment by washing and reusing our face covering.
We support carers and other frontline workers in the fight against COVID-19.
“I wanted to do something to use the power of art to help in this terrible crisis. We all have a duty to use our creativity, resources and compassion however we can. Hopefully this project will support our wonderful carers, as well as provide some cheer and amusement.”
“At challenging times, we rely on the support of friends, family and our communities more than ever. When people are fearful of leaving their homes and connecting safely with one other, then our mental health, our social ties and our economy will suffer. Wearing joyful face coverings is a simple and affordable way to protect each other, boosts spirits and strengthen our society.”
Copyright © 2020 Fayre Share Trading Ltd - All Rights Reserved.
Fayre Share Trading Ltd, a company registered in the England and Wales (06480820), is the wholly owned subsidiary of the Ostro Fayre Share Foundation, a registered charity in England and Wales (1090985). The registered address of both entities is 62 Grosvenor Street, London W1K 3JF.
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